Charity Transparency
Where the 10% goes, and how you can check we actually sent it.
🤝 The pledge
10% of every premium subscription is donated to dog rescue charities. It is calculated on gross premium subscription revenue, before payment processing fees — so we absorb the card fees, not the rescues.
We publish what we collected and what we gave away every quarter, on this page. If the numbers below ever look wrong or out of date, please tell us — a promise nobody checks isn't worth much.
📊 Where things stand today
- Donated to date
- A$0.00
- Current period
- Jul–Sep 2026
- Next report due
- 31 October 2026
Nothing has been donated yet, because nothing has been earned yet. Premium subscriptions opened on 18 July 2026, and our launch offer gives every new subscriber their first 30 days free — so the first payments, and therefore the first donation, are still ahead of us.
We would rather say that plainly than imply a donation we have not made. The first report, covering Jul–Sep 2026, will be published here by 31 October 2026 — even if the amount is zero.
Our rescue partner is not confirmed yet. We are speaking with rescues now, and will name them here — and in the ledger below — before the first donation is made.
🧾 Donation ledger
The ledger is empty. Every donation we make will be listed here with the period it covers, the revenue it was calculated from, the rescue that received it, and the date it was paid. Entries are only ever added — never edited or removed. If we get something wrong we will add a correction and say so.
🔍 How the number is worked out
- At the end of each quarter we total the gross premium subscription revenue Stripe actually collected in that period.
- We take 10% of that gross figure — not of what is left after Stripe's fees, and not of profit.
- We donate it, then publish the revenue figure, the donation, the recipient and the payment date here within a month of the quarter closing.
Free readings, share cards and the weekly newsletter don't generate subscription revenue, so they don't generate a donation — but they don't cost you anything either. Anything we may earn from product links is separate and is not counted in the figures above.
Questions, or want to hold us to it? Email us.